Who Do You Serve?: How to Zero In On Your Ideal Customer – CourseWebsiteforLV

Course Content

Welcome and Introduction

Introduce Yourself! (WDYS)

How to navigate your course (WDYS)

Module 1 -- Why Should You Start with an Audience-First Approach?

Overview: Why Should You Start with an Audience-First Approach?

Problems With the Product-First Approach

The Pros of the Audience-First Approach

Common Mistakes to Avoid

Exercise: Starting with Your Target Market

Discussion: Recap and Reflection (WDYS Module 1)

Module 2 -- Get to Know Your Target Market

Overview: Get to Know Your Target Market

Exercise: Brainstorming Potential Target Markets

Exercise: Narrowing Down Your Target Market

Exercise: Rating Your Potential Target Markets

Discussion: Recap and Reflection (WDYS Module 2)

Module 3 -- Finding Your Ideal Customer

Overview: Finding Your Ideal Customer

Exercise: Choosing Your One Ideal Customer

Exercise: Interviewing Your Ideal Customer

Exercise: Putting It All Together

Exercise: Develop Your Ideal Customer Profile

Discussion: Recap and Reflection (WDYS Module 3)

Module 4 -- How to Use Your Ideal Customer Profile

Overview: How to Use Your Ideal Customer Profile

Solve a Problem That Needs Solving

See Your Business the Way Your Ideal Customer Does

Develop New Products and Services

Exercise: Create a Product and Offer For Your Ideal Customer

Discussion: Recap and Reflection (WDYS Module 4)

Module 5 -- Recap and Reflection (WDYS)

Review: What You’ve Learned So Far

Review: Reflecting on Each Module

Looking Forward (WDYS)

Hurry! This pre-sale ends in...