How the “Audience-First” Approach
Can Help You Launch a Profitable Online Business …
One With Eager Customers Built-In

This is the “missing key” to validating your business idea quickly and generating income much faster – without wasting time and money creating a product or service no one will want to buy…

It’s a tale as old as time…

An entrepreneur has a business idea. So she spends countless hours and thousands of dollars developing the perfect product or service…

Finally, launch day comes.

And then?


After all that hard work and effort, it turns out there’s no demand for that product or service.

This story is all too common.

And yet…

When it comes to launching a new online business, this is what most people do!

There’s a much better (and more efficient way) to launch your business.

One that gives you the BEST possible chance at success.

And, one that will save you countless hours and potentially tens of thousands of dollars in creating something nobody wants.

What is it?

Figuring Out Who You Want To Serve…
Before Creating A Product

Instead of focusing on the product or idea YOU want to put out into the world…

A far better and proven way to succeed as an entrepreneur, coach, consultant, or business owner is to first zero in on WHO you want to serve!

This is the quicker, better way to start an online business. You’ve got to first find a group of people whose problem you can solve and build a meaningful relationship with them.

When you do this, you’re practically guaranteeing your success. Why?

Because you’re giving people EXACTLY what they need and want!

This is why an “Audience-First” approach lets you validate your business idea much faster and start generating income quicker than trying to sell products or services that aren’t guaranteed to succeed.

In fact, I had to learn this the hard way…

When I first started my business, I published my memoir and “went to the races.” I wrote the book I thought I was supposed to write: a memoir about my time through school with my physical disability.

That was all well and good. The story is great (if I do say so myself!) and the marketing is spot on, too. (I hired a great cover designer and copywriter(s) to help with the various descriptions).

And the book was selling . . . until it wasn’t.

As had been the case of many others with the global pandemic, I had to pivot my business and move it online if I was going to survive. Prior to this, my main source of income had been from book signings, speaking engagements, and the like. During the pandemic, because of the pandemic, I had to switch my tactics to suit the online environment.

That was tricky to say the least.

I wound up spending over $5,000 chasing something I didn’t think was there.

Yes, I wanted to see my book succeed, but it wasn’t the thing that was going to “move the needle” to turn a profit.

It’s only a tiny bit of the equation.

Through trial and (lots of) error, I came to the business model you are reading about today: selling online courses. This model didn’t just fall into my lap, though. I have made a copious amount of mistakes throughout my journey to get here.

Fortunately, you can learn from my mistakes!

That’s why I’m excited to offer you a short, targeted course that will teach you how to zero in on the exact group of people you want to serve… giving your online business the BEST chance at success and profitability.


Who Do You Serve?
How to Zero In On Your Ideal Customer

In this course, you’ll discover the full step-by-step process for finding and targeting exactly WHO you’ll serve with your business. You’ll learn how to do the research and uncover their greatest wants and needs… how to know what they really want… and how to create a solution they’ll be excited to buy.

You’ll also learn how to create the PERFECT offering or product for your ideal customers, so your product practically sells itself.

In Who Do You Serve?, you’ll discover:

  • The proven method for zeroing in on your ideal customer, so you can test and validate your business or product idea quickly (and avoid wasting time and money)
  • How to uncover viable niche ideas (and determine which of those ideas will be profitable)
  • Three simple questions that will help you decide who you want to serve in a way that’s fulfilling and financially rewarding
  • How to research and empathize with your market (this is one big part of creating a product that practically sells itself)
  • Where to go to find how your ideal customer talks, what he or she is thinking, and what challenges he or she is experiencing that you can easily solve
  • A simple “copy and paste” email template you can use to set up ideal customer interviews (hardly anyone does this, but it’s the fastest way to know who you’re selling to)
  • How to discover the kinds of people you DON’T want to serve – this is just as important as knowing who you want as a customer!
  • Why you should never try to be original when it comes to launching your first online business (and what to do instead)
  • And much more…

When you join Who Do You Serve?, you get a masterclass in how to identify and target your ideal customers, radically increasing your odds of business success and getting you to profitability as quickly as possible.

What You’ll Get

Who Do You Serve? How to Zero In On Your Ideal Customer includes a combination of expert instruction and hands-on activities.

We’ll cover:

Lesson 1: Why Should You Start With Your Target Market?
Discover why starting with an audience-first approach is the best way to almost guarantee your business success.

Lesson 2 – Get To Know Your People
With so many options, it’s important you narrow down the groups of people you’d like to serve. In this lesson, you’ll start to get a better picture of who to serve and what challenges you could help them solve.

Lesson 3 – Finding Your One Person
Now that you’ve narrowed your target market down to a specific group, you might think you’re ready to start shifting your focus to your product. But that would be a mistake. The best target market is actually ONE person — and in this lesson you’ll find who your single ideal customer is.

Lesson 4 – What to Do With Your Ideal Customer
By now you have a clearly-defined target market. You also have a clear description of your one ideal customer. But now what do you do with that info? You’ll learn exactly what to do in this lesson.

Lesson 5: Recap
At this point, you’ve done all the work to know exactly who you’ll serve, and how to create an irresistible offering for them. Now it’s time to bring everything you’ve learned together and show you how to use this info as your business starts to grow and scale.

Each lesson contains targeted activities to help you apply the concepts to your own life and take immediate action on realizing your dreams.

Everyone learns at a different pace, so you will be able to go through this course at a speed that works best for you, your business, and your brain.

The course contains everything you need to know — and nothing you don’t. You learn the key concepts and tools you’ll need to zero in on your ideal customer… and you’ll leave with new clarity about your target market and the kind of product or offer to create for them.

Can You Afford NOT To Take An Audience-First Approach to
Launching Your Online Business?

Look, I know it can be exciting when you have a business idea you thought of all on your own. It’s so exciting, and you just want to create it right away.

But if you go that route, please just know it has a very low chance of success. Because it doesn’t take into account your ideal customers.

It’s far more effective to take an audience-first approach. You’ll waste less time. You’ll spend less money getting your business off the ground.

And you’ll generate sales FAR more quickly.

So it just depends on how long you want to wait for success…

Do you want to wait 3 years from now … 5 years from now … or even 10+ years from now while you spend countless hours and thousands of dollars to “force” a product or idea onto your audience?


Would you rather be up and running in the next 60 – 90 days… with a product that practically sells itself?

If you’d like to take the path with the least amount of struggle and money invested…

… then you need to take an audience-first approach.

Don’t spend another minute trying to do things the hard way.

Join Who Do You Serve? How to Zero In On Your Ideal Customer today, and learn the process and tools you need to make your business dreams come true, as quickly as possible.

You can join today for just $97 $47.

That gives you access to every lesson and all the implementation exercises (including worksheets and discussions!). You will also have access to the presentation slides.

And you’ll have permanent access to the course content, so you can return to this material whenever you need a quick refresher or decide to start another business that serves a different group of people.

It’s not too late to build the thriving business you’ve always desired.

Join Who Do You Serve? How to Zero In On Your Ideal Customer today to learn how to get the very first step right (the first time!).

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