Brand Resonance: How to Stand Out in a Crowded Market – CourseWebsiteforLV

Course Content

Welcome and Orientation

Introduce yourself! (BR)

How to navigate your course (BR)

Module 1 -- Why You Need to Stand Out from the Crowd

Overview: Why You Need to Stand Out from the Crowd

Why Brands Matter

Exercise: The Power of Brand Impressions

Your Resonant Identity

Discussion: Recap and Reflection (BR Module 1)

Module 2 -- Relatability

Overview: Relatability

Exercise: Relatability #1 — Core Values

Exercise: Relatability #2 — Interests and Passions

Exercise: Relatability #3 —Struggles and Challenges

Exercise: Relatability #4 — Quirks and Idiosyncrasies

Discussion: Recap and Reflection (BR Module 2)

Module 3 -- Aspiration

Overview: Aspiration

Exercise: Aspiration #1 — Outcomes and Experience (What You Have Created)

Exercise: Aspiration #2 — Competencies and Capabilities (What You Can Do)

Exercise: Aspiration #3 — Core Values (How You Behave)

Discussion: Recap and Reflection (BR Module 3)

Module 4 -- Authenticity

Overview: Authenticity

Exercise: Expressing Authenticity with Voice (How You Talk)

Exercise: Expressing Authenticity with Message (What You Say)

Exercise: Expressing Authenticity with Actions (What You Do)

The Courage to Be Who You Are

Discussion: Recap and Reflection (BR Module 4)

Module 5 -- Putting It into Practice

Overview: Putting It into Practice

Case Study — Why You Might Find Resonance with Apple

Exercise: Identify 3 Ways to Improve Your Brand Resonance

Discussion: Recap and Reflection (BR Module 5)

Moving Forward (BR)

Hurry! This pre-sale ends in...