Brand Resonance: How to Stand Out in a Crowded Market by Louis Vendetti | Dec 8, 2022 Current Status Not Enrolled Price $97.00 Get Started Take this Course Course Content Welcome and Orientation Introduce yourself! (BR) How to navigate your course (BR) Module 1 -- Why You Need to Stand Out from the Crowd Overview: Why You Need to Stand Out from the Crowd Why Brands Matter Exercise: The Power of Brand Impressions Your Resonant Identity Discussion: Recap and Reflection (BR Module 1) Module 2 -- Relatability Overview: Relatability Exercise: Relatability #1 — Core Values Exercise: Relatability #2 — Interests and Passions Exercise: Relatability #3 —Struggles and Challenges Exercise: Relatability #4 — Quirks and Idiosyncrasies Discussion: Recap and Reflection (BR Module 2) Module 3 -- Aspiration Overview: Aspiration Exercise: Aspiration #1 — Outcomes and Experience (What You Have Created) Exercise: Aspiration #2 — Competencies and Capabilities (What You Can Do) Exercise: Aspiration #3 — Core Values (How You Behave) Discussion: Recap and Reflection (BR Module 3) Module 4 -- Authenticity Overview: Authenticity Exercise: Expressing Authenticity with Voice (How You Talk) Exercise: Expressing Authenticity with Message (What You Say) Exercise: Expressing Authenticity with Actions (What You Do) The Courage to Be Who You Are Discussion: Recap and Reflection (BR Module 4) Module 5 -- Putting It into Practice Overview: Putting It into Practice Case Study — Why You Might Find Resonance with Apple Exercise: Identify 3 Ways to Improve Your Brand Resonance Discussion: Recap and Reflection (BR Module 5) Moving Forward (BR)